On the evening of May 9th we will hold a public event on the methodology and ethics of targeting (i.e. using machine learning and data science to personalise products, advice, and services, public or private) in the Winstanley Lecture Hall. This will include a lecture by David Stillwell (University Lecturer in big Data Analytics & Quantitative Social Science and Deputy Director of the Psychometrics Centre), who will speak about the use of psychometrics in personalised targeting, followed by a panel discussion. Registration has not yet opened, but please save the date!
The public event will be followed by a closed one-day workshop, on May 10th, in which we will discuss these issues in greater detail.